Grow Your Business with Cencible Marketing

Branding Identity

Branding is not just about logos. It's about succeeding in a dynamic world of increasing complexity with a much larger set of competitors.

It’s human nature to bond emotionally with someone with whom you have a strong relationship, like your best friend. In most cases these special friendships are earned over time and are based on a pattern of behavior and common values. Building a successful brand is a similar process. The more you understand about how your buyers and prospects tick, the more likely you are to plant the desired brand in their minds and create a lasting loyalty.

Example: Pinnacle Stone Products

		Pinnacle was a small regional supplier of quarried natural stone veneer. They wanted to expand to a national market, but keep their existing logo. Their competitors have slick ads and catalogs. We developed this 20-page brochure as a catalog and selling tool. The look was developed to capitalize on close-ups of the natural stone, patterns the stone mason would develop and pictures of finished projects. The emphasis was always "Natural Stone Veneer" -- as opposed to manufactured stone veneer. (catalog cover to the left; size 8.5" x 11" click on it to see it larger )
Some of the pages from the inside of the catalog shown at the right. Click to see larger.
		Magazine ads in a national trade publication (click to see larger).
This is the "slim jim" brochure that can be mailed in a standard envelope or put into rack holders.
		The website needed a dynamic factor to showcase the various stone products and their patterns. The web architecture below can be seen in a larger format by clicking on it.
A slideshow format was developed for a dynamic flash presentation focusing on the color and texture of a stone close-up that faded and morphed into a single slide.
		Utilizing the developed brand to work in relationship marketing, the fronts of greeting cards were developed. The individual sales people were able to customize the inside of the card with a message specific to their particular client, and used their own handwriting and signatures -- all in electronic format, as easily as typing and sending an email. See more about relationship marketing here.